Telerex delivers embedded solutions from Advantech

04 September 2020

Breda September 2020, Eindhoven, the Netherlands - Telerex, distributor of professional electronics, announces a strategic partnership with Advantech. As of the first of September 2020, Telerex will act as the knowledge partner and distributor of embedded IOT solutions of the Taiwanese company.

AdvantechFounded in 1983, Advantech is a leading manufacturer of industrial computer systems and solutions. The company develops, manufactures and supplies reliable and innovative computing platforms, automation products and embedded systems. These systems, such as embedded board-level products and boxed PCs, are used in mechanical engineering, transport and retail applications.

Telerex, part of the Eight Lakes group, has been active in the embedded systems market for many years with a strong portfolio. The importer and distributor builds and tests built-to-order systems, which are equipped with the desired hardware, modifications, software and documentation. The added value of Telerex is offered by the company's Competence Center.

Ideal partners

"Telerex is the ideal partner for us to market our products locally," says Max Beeks, at Advantech Channel Partner & Alliance Manager Benelux - Embedded IoT. "Telerex has all the competencies we are looking for in a partner. They have the technical knowledge needed to certify our products and provide customers with the right advice. In addition Telerex has a strong logistical position with distribution centres in the Netherlands and Belgium, which is also an important advantage. It gives us the opportunity to further strengthen our presence in the Benelux.

"Advantech is leading in the field of embedded technology for industrial applications", says Gert Jan Uijtdewilligen, General Manager Telerex Nederland B.V. "This collaboration fits perfectly with our vision of selling solutions with the right added value to a wide range of OEMs and machine builders. Advantech's portfolio is also complementary to our embedded technology product group".